These are two really common (and old) examples of how the content needs more than the tool can offer.
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I ran my own experiments trying to recreate that functionality in WordPress – at the time that meant full markup and a reams of custom CSS all cooked into the WYSIWYG. I’ve never been more excited about the web’s potential than when I saw those first Jason Santa Maria articles – I’m a sucker for good content design.Īt some point shortly thereafter the NY Times published Snowfall, and everyone we talked to needed ‘long form’ (even if they had no idea why or what that could mean). Folks like Jason Santa Maria and Trent Walton were pumping out beautiful, bespoke articles rich in editorial design. Meanwhile, ‘art directed’ or ‘editorial posts’ became a thing. The taxonomy term page in the admin wasn’t going to cut it. We were going to have to ditch the template hierarchy and start from scratch. We were going to toss out what we knew about building sites in WordPress. The sports, business, and lifestyle sections all needed to be able to leverage different layouts and presentation depending on their immediate needs. The rigid templates of the web that we were used to building couldn’t possibly meet the strategy that they had employed for ages in print. In our design discovery, we learned how they thought about the presentation of their content, how layouts would change based on the content they were presenting that day. Years ago, when ‘magazine layout’ was the new hot thing, we had the privilege of working with some large publications. The Need for a More Robust Content Creation Tool Is Not New The question ‘what makes a good editor’ has a clear answer – one that makes achieving these goals delightful and effortless. If we start with these questions, their answers become our objectives for the UI. The first question should be ‘what makes good content’? What is ‘content’? Does content only live on the post or the page? What are its essential elements? How do those elements interact and relate to each other? What’s the life cycle of content? Where and how does it surface throughout the site? Does content behave differently in different scenarios or positions? All good questions, but if we answer them first – we limit the scope of our inquiry. What makes a good editor? The discussion is focused on the UI, what format the data should be stored in, should shortcodes be used etc. While I absolutely applaud their effort, and think the conversation thus far has been valuable – it immediately went to the editor itself. The community has taken this charge and is moving forward with a passion that reflects the importance of the task at hand. The initial discussions happening on and within slack are incredibly encouraging. I couldn’t make it to WordCamp US, but I’ll admit that I sat slack-jawed with joy listening to the video calling for a focus on the editor in 2017. While it’s true that WordPress has grown to an almost unimaginable scale, the content it creates today isn’t going to support the needs of tomorrow’s web.
Without content, WordPress and all its bits and bobs amount to much ado about nothing. To get the stories out of people’s heads and hearts and out to the world. We (the WordPress community at large) have gotten so excited about making WordPress awesome, we lost sight of our charge – to enable WordPress to make awesome things. While WordPress has continued to grow into a mature platform, the focus on what should be its core mission has taken a second seat. Content management should be more than TinyMCE and meta boxes. We’re not limited to taxonomies for our organization and obtuse relational algorithms to determine complementary content. We’re not limited to bold, italic, underline, and bullet points to express our ideas. We don’t argue about whether or not two images should line up.
We don’t fight with them, we don’t quibble over line breaks and margins. Let’s imagine a world where the tools that we have don’t limit us, but instead enable us to create unique, contextual, and thoughtful content.
In this post, Peifer shares his experience, opinions, and things to consider as the content creation experience in WordPress is revamped. This is a guest post written by Reid Peifer, Partner and Art Director at Modern Tribe.
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